Rational Appeals

question 128

Multiple Choice

Rational appeals:

• A)match the traditional steps of the hierarchy of effects model.
• B)often include some other type of appeal to gain attention.
• C)are focused on brand image rather than product benefits.
• D)are used more in consumer advertising than in business-to-business advertising.

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Definitions:

Majority-wins Rule

A decision-making strategy where the option that receives the most votes or support from a group is chosen.

Truth-wins Rule

A principle stating that the correct or best idea, argument, or proposal among those competing will ultimately be adopted or accepted.

Intuition

Gathering information through a “sixth sense” and focusing on what could be.

Analytic Thinking

The systematic examination of complex ideas, issues, or problems using logical reasoning and critical analysis to break them down into component parts.