Rational Appeals Work Best When

question 26

Multiple Choice

Rational appeals work best when:

• A)there is low involvement and the product is simple.
• B)there is high involvement, but no emotion.
• C)there is high involvement and the viewer is willing to pay attention to the ad.
• D)they are related more to the product than the amount of involvement.

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Definitions:

Jurors' Reactions

The responses or behaviors of jury members during a trial, which can influence the trial's outcome.

Civil Litigation

A legal process in which private parties may sue each other for actual damages or for equitable remedies, as opposed to criminal prosecution.

Out of Court

Situations or agreements that occur or are made outside the formal litigation process, not under the direct supervision of a court.

Rules of Civil Procedure

The standardized regulations governing the process and procedure of civil lawsuits within a jurisdiction's court system.