An Outline of the Key Ideas in an Advertisement Is

question 21

Multiple Choice

An outline of the key ideas in an advertisement is the:

• A)message theme.
• B)message strategy.
• C)cognitive message.
• D)generic message.

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Definitions:

Cultural Syndrome

describes shared attitudes, beliefs, categorizations, and norms that characterize an ethnic, racial, or cultural group, and influence members' behavior and perceptions.

Subordinated

Made lower in rank or position or considered of less importance or value than something else.

Collectivism

A social-cultural paradigm that emphasizes the interdependence of individuals within their communities or societies.

Cognitive Processing

The mental activities involved in acquiring, storing, retrieving, and using knowledge.