The Cognitive Impressions Made on Viewers of a Sexually-Oriented Ad

question 115

True/False

The cognitive impressions made on viewers of a sexually-oriented ad depend on whether viewers feel the advertisement is pleasant or offensive.

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Definitions:

Social Scripts

Learned guides for how to behave in certain social situations, based on cultural norms and personal experiences.

Refractory Periods

Periods immediately after an action during which a neuron or muscle is incapable of repeating that action.

Assertive

The quality of being self-assured and confident without being aggressive, in expressing one's rights, desires, or opinions.

Domineering

Exhibiting overbearing control or dominance over others, often disregarding the feelings or opinions of others.