When Using the Hierarchy of Effects Model to Develop Conviction

question 125

Multiple Choice

When using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategy to use would be:

• A)affective.
• B)cognitive.
• C)conative.
• D)corporate.

Comprehend the purpose and essential criteria of effective market segmentation, including profitability.

Analyze the impact of globalization on geographic segmentation variables.

Recognize behavioral segmentation and its relevance to consumer behavior.

Distinguish between market segments and target markets.

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Definitions:

Identity Crisis

A period of uncertainty, confusion, or questioning related to one's sense of self and identity, often occurring during adolescence or major life transitions.

Hate Crimes

Crimes that are committed against people or property that are motivated by hate or prejudice against a victim’s racial, ethnic, religious, or sexual identity; they can involve intimidation, harassment, destruction of property, vandalism, physical force or threat of physical force, or inciting hatred in other people.

Race or Ethnicity

Categories used to classify or group individuals based on common ancestral, social, cultural, or national experiences and attributes.

Sharpeville Massacre

A tragic event in 1960 in South Africa, where police opened fire on a crowd protesting against apartheid pass laws, killing 69 people.