Using Typical Persons and CEOs as Spokespeople in Ads Are

question 233

Multiple Choice

Using typical persons and CEOs as spokespeople in ads are difficult because they:

• A)are often perceived as not being credible.
• B)do not have a high level of expertise.
• C)are not professional actors so they are more difficult to work with.
• D)are not physically attractive.

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Definitions:

Supply Curve

A graphical representation showing the quantity of a good that producers are willing to supply at different prices.

Producer Surplus

The difference between the amount producers are willing and able to sell a good for and the amount they actually receive.

Equilibrium Price

The price at which the quantity of goods supplied matches the quantity of goods demanded in the market.

Tooth Decay

The destruction of tooth enamel leading to cavities, influenced by factors like bacteria, sugary diets, and poor dental hygiene.