The Part of the Media Plan That States Measures of Goal

question 222

Multiple Choice

The part of the media plan that states measures of goal achievements and the rationale for choices is the:

• A)marketing analysis.
• B)advertising analysis.
• C)media strategy.
• D)justification and summary.

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Definitions:

Lizards

A widespread group of squamate reptiles, with over 6,000 species, ranging across all continents except Antarctica.

Therapsids

A group of mammal-like reptiles of the Permian period; gave rise to the mammals.

Chordates

A large phylum of animals that includes all vertebrates as well as several closely related invertebrates, characterized by the presence of a notochord at some stage of their development.

Monotremes

Egg-laying mammals, such as the platypus and echidna, representing a unique branch of the mammalian tree.