As a Source Characteristic, Expertise Can Be Valuable in Persuasive

question 99

True/False

As a source characteristic, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.

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Definitions:

Technical Communication

The process of conveying complex information in a clear and understandable manner, often related to occupational or technical fields.

Image-related Factors

Aspects that influence the perception, interpretation, or impact of images, including composition, lighting, angle, and context.

Comprehensiveness and Conciseness

The quality of including all necessary information in a succinct and clear manner without unnecessary elaboration or detail.

Audience and Purpose

Audience and purpose involve identifying the intended recipients of a piece of communication and the reason or objective behind delivering the message.