Examlex
Effective mobile marketing involves understanding the social and shopping nature of mobile phone users.
Prisoner's Dilemma
A theoretical game in game theory showing why two rational individuals might not cooperate even if it appears that it is in their best interest to do so.
Reciprocity
A social exchange principle where the actions of one individual lead to a reciprocal action by another, often seen in cooperative behaviors amongst animals and humans.
Altruism
Selfless concern for the well-being of others, where individuals may act to benefit others even at a cost to themselves.
Kin Selection Theory
A theory in evolutionary biology that predicts organisms will behave altruistically towards their relatives to increase the chances of their genetic traits being passed on to future generations.
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