In Terms of Measuring Reach and Frequency, the Typical Time

question 98

Multiple Choice

In terms of measuring reach and frequency, the typical time period is how many week(s) ?

• A)One
• B)Four
• C)Eight
• D)Ten

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Definitions:

Lorenz Curve

A curve showing the distribution of income in an economy. The cumulated percentage of families (income receivers) is measured along the horizontal axis and the cumulated percentage of income is measured along the vertical axis.

Income

Income is the money received by an individual or business in exchange for labor, services, or investment, usually measured over a specific period like a month or a year.

Household Spending

The total expenditure by household members on goods and services for their own use.

Personal Incomes

The total annual income received by an individual from all sources before taxes.