If the Objective of an Advertising Campaign Is to Increase

question 69

Multiple Choice

If the objective of an advertising campaign is to increase brand recognition, then the emphasis should be on:

• A)the visual presentation of the product and/or logo.
• B)a high level of frequency.
• C)using persuasive advertising.
• D)using an emotional appeal.

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Definitions:

Lateral View

An imaging or observational perspective that shows the side of an object or organism, often used in medical imaging to view the side aspects of the body.

Temporal Lobe

A region of the brain responsible for processing auditory information and is also involved in memory and emotion.

Occipital Lobe

The region of the cerebral cortex located at the back of the brain, responsible for processing visual information.

Cranial Nerve

One of twelve nerves that emerge directly from the brain, not the spinal cord, and supply sensory and motor functions to the head and neck.