If an Advertisement Appears on a Television Show Three Times

question 117

Multiple Choice

If an advertisement appears on a television show three times and the show has a Nielsen rating of 12.3, the gross rating points (GRP) would be:

• A)4)1.
• B)12.3.
• C)36.9.
• D)there is not enough information to calculate the GRP.

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Definitions:

Reflexive Gasping

An automatic and involuntary intake of air, usually triggered by a lack of oxygen or a sudden shock, serving as a critical survival mechanism.

Vivid

Describes something strikingly bright or intense, either visually or in imagination, making it seem alive or realistically detailed.

Awareness

The state of being conscious of something, including the self, one's surroundings, or a particular concept.

External Events

Occurrences or situations originating outside an individual or system that can have significant effects on behavior or outcomes.