Based on Studies by Coca-Cola and McKinsey & Co, Which

question 168

Multiple Choice

Based on studies by Coca-Cola and McKinsey & Co, which statement about the impact of social media is true?

• A)Positive social media may not cause a sales increase, but negative social media causes a sales decline.
• B)Social media does not have any impact on sales.
• C)The amount of social media mentions has an impact on sales.
• D)Social media sentiment does not impact sales, but social media mentions does impact sales.

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Definitions:

Marginal Revenue

The additional income generated from selling one more unit of a good or service.

Total Revenue

Total Revenue is the full amount of income generated by the sale of goods or services before any costs are deducted.

Perfectly Elastic Demand

Demand in which quantity drops to zero at the slightest increase in price.

Ceteris Paribus

A Latin phrase meaning "all other things being equal," used in economics to analyze the effect of one variable change while holding others constant.