CPRP Stands For

question 130

Multiple Choice

CPRP stands for:

• A)cost per rotation program.
• B)closest programmed ratings plan.
• C)cost per rating point.
• D)cumulative program for ratings points.

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Definitions:

Price Optimization

The use of data analysis to determine the best price points for goods or services to maximize revenue or profit.

Upselling

A sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.

Satellite Radio

A broadcasting service that transmits music, news, and other programming via satellite to subscribers equipped with a receiver.

Radio Advertising

A form of marketing communication that uses radio airtime to promote products, services, or ideas to a wide audience, leveraging the auditory sense to engage potential customers.