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If an advertisement costs $200,000, the number of viewers is 2,000,000, and the rating is 2.0, then the cost per rating point is:
Monetary Unit Assumption
An accounting assumption that requires that financial reports be expressed in a single monetary unit, or currency.
Economic Data
Statistical information reflecting the condition of an economy, such as GDP, employment rates, and inflation, used for analysis and policy-making.
Total Assets
The sum of everything of value owned by a business, including cash, securities, equipment, and real estate.
Liabilities
Liabilities are financial obligations or debts owed by a business or an individual to others, which must be settled over time through the transfer of economic benefits including money, goods, or services.
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