The Exposure Pattern or Schedule Used in an Ad Campaign

question 79

Multiple Choice

The exposure pattern or schedule used in an ad campaign is its:

• A)continuity.
• B)discontinuity campaign.
• C)reach.
• D)frequency.

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Definitions:

Capital Expenditures Budget

A budget that outlines planned investments in long-term assets and projects, emphasizing spending on acquiring or upgrading physical assets.

Assurance of Future Profits

A form of guarantee or promise that endeavors to ensure or secure profit generation in future business activities.

Budgeting

The process of creating a plan to spend your money over a certain period, outlining projected income and expenses.

Continuous Budgeting

A budgeting approach that continuously updates the budget by adding a new period (month, quarter, etc.) as the current period is completed.