Using Media Time in a Steady Stream Throughout an Entire

question 108

Multiple Choice

Using media time in a steady stream throughout an entire year is which type of media budget schedule?

• A)Continuous
• B)Pulsating
• C)Flighting, or discontinuous
• D)Frequency

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Definitions:

Cerebral Hemispheres

The two halves of the brain, each controlling the opposite side of the body and divided into lobes with specialized functions.

Cerebellum

A part of the brain located at the back and beneath the cerebrum, responsible for coordination of voluntary movements and balance.

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain point of view or take a specific action.

Purchasing Process

A series of steps followed by an organization or individual to acquire goods or services, including selection, ordering, and payment.