The Key Phrase in an Advertisement That Is Memorable and Identifies

question 118

Multiple Choice

The key phrase in an advertisement that is memorable and identifies the uniqueness of the brand is:

• A)the creative brief.
• B)product positioning.
• C)variability theory.
• D)a tagline.

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Definitions:

Annual Dividend

The total dividend paid by a company to its shareholders in a year, often divided into quarterly payments.

Required Rate

The minimum annual percentage return that an investment must yield to an investor to consider it a viable option.

Dividend Growth

The rate at which a company's dividend payouts increase over time, often seen as an indicator of the company's financial health and stability.

Constant Dividend

A cash payout policy where a company pays a fixed amount of dividend to its shareholders over time.