Five Advertisements Placed in a Newspaper During a Four-Week Period

question 103

Multiple Choice

Five advertisements placed in a newspaper during a four-week period with a readership of 10,000 would create how many gross impressions?

• A)10,000
• B)40,000
• C)50,000
• D)Gross impressions can't be calculated with the information provided

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Definitions:

Poly-A Tail

A stretch of adenine nucleotides added to the 3' end of mRNA molecules in eukaryotic cells, aiding in stability and export from the nucleus.

mRNA

Messenger RNA, a type of RNA that conveys genetic information from DNA to the ribosome, where it specifies the amino acid sequence of the protein product.

Transcription

The process by which the information in a strand of DNA is copied into a new molecule of messenger RNA (mRNA).

Codon

Three-base sequence in messenger RNA that during translation directs the addition of a particular amino acid into a protein or directs termination of the process.