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Continuity is the exposure pattern or schedule used in an advertising campaign.
Q5: The three-exposure hypothesis suggests that:<br>A)ads in three
Q67: Geo-targeting is a form of mobile marketing
Q111: Newspapers are an excellent advertising medium for
Q124: The 75-15-10 rule suggests that 75 percent
Q125: Intrusion value is the ability of media
Q142: Ads placed on a television show each
Q145: General social networking sites:<br>A)focus on a specific
Q148: The two frequently reported reasons for brands
Q166: An in-house advertising department is likely to
Q217: Describe the 75-15-10 rule.