Recency Theory Is Based on The

question 49

Multiple Choice

Recency theory is based on the:

• A)concept that the last ad a person sees has the greatest impact.
• B)concept that at least three exposures to an ad are necessary for the ad to be effective.
• C)use of intrusion value.
• D)belief that consumers have selective attention.

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Definitions:

Antitrust Violation

An act or practice that significantly interferes with competitive processes in a marketplace, contrary to antitrust law.

Tour Business

A company or service provider engaged in organizing and facilitating travel and tourism activities for individuals or groups.

Relevant Market

Defines the market in which a company competes or wishes to compete, considering both the product market (types of products) and the geographic market (area served).

Service Type

Service type refers to the particular category or nature of services offered by a business or an organization to its customers or clients.