Effective Frequency Refers to The

question 173

Multiple Choice

Effective frequency refers to the:

• A)number of times a target audience must be exposed to an ad for it to be effective.
• B)percentage of the audience that must be exposed to an ad to achieve an objective.
• C)percentage of the audience that has seen the ad a minimum of three times.
• D)degree of selective attention given by the target audience relative to the objective.

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Definitions:

Open Market

A freely competitive market where buyers and sellers can engage in transactions with minimal government intervention.

Debt Ratio

A financial ratio that measures the extent of a company's or individual's leverage in relation to the assets they own.

Transaction Costs

Expenses incurred when buying or selling securities, including commissions and the bid-ask spread.

Canadian Tax Law

Canadian tax law is the legal framework governing the collection of taxes in Canada, including both federal and provincial taxes.