A Nielsen Rating of 15

question 216

Multiple Choice

A Nielsen rating of 15.3 for a CSI television show means:

• A)15.3 percent of viewers of CSI watched the ads during the show.
• B)of the televisions that were turned on in the U.S., 15.3 percent were tuned to the CSI show.
• C)15.3 percent of all televisions in the U.S. were tuned to the CSI show.
• D)of those watching the CSI show, 15.3 percent matched the advertisers target market.

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Definitions:

Differentiated Products

Products that are similar but distinguished from each other by variations in quality, features, branding, or some other aspect valued by consumers.

Short Run

A period in which at least one input (e.g., capital) is fixed and cannot be changed.

Long Run

A period of time in economics during which all factors of production and costs are variable, allowing for full adjustment to change.

Profit-Maximizing

The approach taken by a corporation to find the pricing and production levels that lead to the greatest earnings.