Each of the Following Is a Disadvantage of Out-Of-Home Advertising

question 14

Multiple Choice

Each of the following is a disadvantage of out-of-home advertising except:

• A)short exposure time.
• B)high cost per impression.
• C)brief message duration.
• D)little segmentation possible.

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Definitions:

Price Elasticity

A measure that describes how the quantity demanded of a good changes in response to a change in its price.

Quantity Supplied

The quantity of a product or service that sellers are ready and capable of offering for sale at a certain price during a designated period.

Demand

The amount of a product or service that buyers are prepared and capable of buying at different price levels within a given time frame.

Inelastic Demand

Refers to a situation where the quantity demanded of a good or service changes little with a change in price.