Although There Are a Large Number of Media Buying Agencies

question 41

Multiple Choice

Although there are a large number of media buying agencies throughout the world, nearly 75 percent of all global media buying is conducted by:

• A)six large global agencies or their holding agencies.
• B)U)S. agencies.
• C)European agencies.
• D)the WPP group.

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Definitions:

Period

A length of time during which a series of events or an action takes place or is completed.

Total Percentage Return

The total return on an investment, expressed as a percentage, accounting for all forms of earnings including dividends, interest, and capital gains.

Quarterly Dividends

Dividends paid by a corporation to its shareholders every quarter of the fiscal year.

Shares

Units of ownership interest in a corporation or financial asset, providing a share in the company's profits and losses.