Keys to Effective Text Message Advertising Include

question 26

Multiple Choice

Keys to effective text message advertising include:

• A)utilizing web analytics to create targeted messages.
• B)gaining the permission of the mobile owner and careful timing of the message.
• C)brand engagement and geo-targeting.
• D)understanding the social and shopping nature of mobile phone users.

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Definitions:

Phobia

An intense, irrational fear of specific objects, situations, or activities that can significantly interfere with daily functioning.

Modeling

A method used in psychology to learn new behaviors by observing and imitating others.

Systematic Desensitization

A behavioral therapy technique that gradually exposes the individual to the object of their fear in a controlled manner, alongside relaxation exercises, to reduce phobic responses.

Flooding

An exposure therapy technique used in psychology to treat phobias and anxiety by exposing the patient to their fear at full intensity.