A Component of Brand Engagement for E-Commerce Is Customization, Which

question 31

True/False

A component of brand engagement for e-commerce is customization, which welcomes a person back to a website by name.

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Definitions:

Senior Management

Refers to the highest level of managerial personnel who are responsible for the strategic direction and overall operations of an organization.

Past Performance

This term refers to the historical results or achievements of an individual or organization, often used as an indicator for future success.

CEO

Chief Executive Officer, the highest-ranking person in a company or organization, responsible for overall management.

Sales Budget

One of the major elements of the income statement budget that indicates the quantity of estimated sales and the expected unit selling price.