Targeting Consumers Around a Specific Retail Location on Their Mobile

question 102

Multiple Choice

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

• A)audience targeting.
• B)geo-aware advertising.
• C)geo-fencing.
• D)geo-targeting by DMA.

---

Definitions:

Lien

With respect to goods, it is the right to retain the goods until payment is made.

Mortgagee

The lender or financial institution in a mortgage agreement, who holds the mortgage as a security for the loan provided to the borrower.

Construction Lien

A legal claim against a property by a contractor or subcontractor for unpaid work or materials.

Building Contract

A legal agreement detailing the terms under which construction work is to be carried out, including obligations, timelines, and payment details.