Using Traditional Media to Promote and Attract Customers to a Website

question 40

Multiple Choice

Using traditional media to promote and attract customers to a website is:

• A)cyberbranding.
• B)brand spiraling.
• C)off-line branding.
• D)viral marketing.

---

Definitions:

Shiritori

A Japanese word game in which players take turns to say a word which begins with the final kana of the previous word.

Juvenile Authorities

Official agencies responsible for the supervision, rehabilitation, and welfare of young persons who have been accused or convicted of criminal activities.

Permissive

Permissive refers to a parenting or leadership style characterized by low demands with high responsiveness, where individuals are allowed considerable freedom in their behaviors.

Phonological Awareness

The skill of recognizing and manipulating sounds in spoken language, an important precursor to reading.