Using Traditional Media to Promote and Attract Customers to a Website

question 40

Multiple Choice

Using traditional media to promote and attract customers to a website is:

• A)cyberbranding.
• B)brand spiraling.
• C)off-line branding.
• D)viral marketing.

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Definitions:

Initial Cash Balance

The amount of cash a company has at the beginning of a financial period.

Speculative Motive

The intention to hold cash or other assets in anticipation of profit from fluctuations in their prices or exchange rates.

Investment Opportunities

Options available to individuals and firms to invest capital with the intent to generate returns.