When Goods and Services Are Sold on the Internet, the Approach

question 194

Multiple Choice

When goods and services are sold on the internet, the approach to marketing is:

• A)retail by email.
• B)viral marketing.
• C)e-commerce.
• D)interactive marketing.

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Definitions:

Nominal Exchange Rate

The rate at which one currency can be exchanged for another currency, without adjustment for inflation.

Purchasing-Power Parity

An economic theory that compares different countries' currencies through a "basket of goods" approach, to assess the relative value of each currency.

Inflation Rate

An upward shift in the overall price levels of goods and services within an economy throughout a specified period.

Real Exchange Rate

The rate at which one country's currency can be exchanged for another's, adjusted for inflation, reflecting the buying power between the two currencies.