Availability 24/7 Is an Example of a Convenience Incentive That

question 151

True/False

Availability 24/7 is an example of a convenience incentive that can be used to attract people to an e-commerce site.

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Definitions:

Positive Reinforcement

A reinforcement procedure in which a response is followed by the presentation of, or increase in intensity of, a reinforcing stimulus; as a result, the response becomes stronger or more likely to occur.

Primary Reinforcer

A stimulus that is naturally rewarding, such as food, water, or relief from pain.

Secondary Reinforcer

A stimulus that has become reinforcing through its association with a primary reinforcer, such as money being valued for its ability to purchase food or other basic needs.

Positive Reinforcer

A stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again.