In Terms of Source Characteristics, Attractiveness Consists Of

question 91

Multiple Choice

In terms of source characteristics, attractiveness consists of:

• A)physical characteristics of the spokesperson.
• B)intelligence of the spokesperson.
• C)both physical and personality characteristics of the spokesperson.
• D)the expertise and likeability of the spokesperson.

---

Definitions:

Shared Mission Statement

A formal summary of the aims and values of a company, organization, or group, which is supported and pursued by all its members.

Corporate Vertical Marketing System

A structured form of supply chain organization in which a single company owns or controls each layer of the supply chain, from production to retail.

Supply Chains

Networks that involve the production and supply of goods, involving multiple stages including material procurement, manufacturing, and distribution.

Transactional Relationships

Business interactions focused on the exchange of goods, services, or funds with little emphasis on building long-term partnerships.