Marketers Do Not Need to Be Concerned with Offline Channel

question 59

True/False

Marketers do not need to be concerned with offline channel integration, because those outlets reach different customers.

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Definitions:

Aggregation

The process of combining or collecting individual units, items, or data points to form a sum or a whole.

Public Service

A service provided by the government to its citizens, either directly or through financing private entities, to meet a public need.

Recurrent Themes

Ideas or motifs that appear repeatedly within a specific context, such as a literary work, discussion, or area of study.

Privatization

The transfer of ownership and management of services or assets from the public sector to private individuals or organizations.