The Development of Marketing Programs That Create Interplay Between Consumers

question 21

Multiple Choice

The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

• A)direct marketing.
• B)interactive marketing.
• C)viral marketing.
• D)behavioral marketing.

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Definitions:

Stream of Consciousness

A literary technique or narrative mode that attempts to capture the flow of thoughts and feelings running through the mind.

Phenomenological Flow

A state of intense focus and immersion in activities, often leading to a loss of self-awareness and a sense of time.

Thoughts

Mental processes involving reasoning, reflection, and contemplation, often part of conscious mental activities.

Canadian Psychological Association

The primary national organization for the science, practice, and education of psychology in Canada.