Using Real-Time Location Data to Deliver Advertising Messages Based on a Person's

question 18

Multiple Choice

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

• A)audience targeting.
• B)geo-aware advertising.
• C)geo-fencing.
• D)geo-targeting by DMA.

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Definitions:

Riskier Loans

Loans that carry a higher chance of default compared to standard loans, often resulting in higher interest rates to compensate for the increased risk.

Tax-Exempt

A status of financial or material exemption from the requirement to pay taxes granted by government authorities.

Present Value

The now-value of a later financial sum or succession of monetary flows, using a determined rate of return as the basis for calculation.

Interest Rate

This is the percentage of a sum of money charged for its use.