Based on Studies by Coca-Cola and McKinsey & Co, Which

question 168

Multiple Choice

Based on studies by Coca-Cola and McKinsey & Co, which statement about the impact of social media is true?

• A)Positive social media may not cause a sales increase, but negative social media causes a sales decline.
• B)Social media does not have any impact on sales.
• C)The amount of social media mentions has an impact on sales.
• D)Social media sentiment does not impact sales, but social media mentions does impact sales.

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Definitions:

Connector

An individual or tool that links people with each other or links concepts, resources, or systems together facilitating interaction or understanding.

Weak Tie

A connection or relationship between individuals in a social network that is not strong, frequent, or emotionally close, but can provide new insights and opportunities because of its diversity.

Type Of Power

A classification within social and organizational settings that refers to the ability or capacity of an individual or group to influence the behavior of others, typically categorized into various forms such as coercive, legitimate, expert, referent, and reward power.

Referent

An entity or aspect that a word or phrase denotes or refers to, in the context of linguistics and semiotics.