In Order to Avoid Litigation, Marketers Involved in Real-Time Marketing

question 78

Multiple Choice

In order to avoid litigation, marketers involved in real-time marketing must:

• A)develop policies and rules prior to live events that govern real-time marketing messages.
• B)develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
• C)have all messages approved by the brand's legal team prior to a live event.
• D)develop upfront strategic planning prior to the assembling of war rooms during a live event.

Understand different leadership perspectives and their effectiveness in varying situations.

Identify the dimensions and importance of transformational leadership.

Recognize the role of self-interests and collective vision in leadership.

Analyze leadership effectiveness using the Blake Mouton Grid.

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Definitions:

Quality Partner

An entity or individual that collaborates with an organization to ensure the products or services meet specified quality standards.

Internal Customer

An individual or department within an organization that receives services or products from another individual or department within the same organization.

Downstream Coworker

Employees or team members who are part of the later stages of a process or project, relying on the output or work done by those in earlier stages.

Proactive

Acting preemptively to address a forthcoming scenario rather than simply reacting to situations as they occur.