If a Fan Makes Raving Positive Comments About a Brand

question 42

True/False

If a fan makes raving positive comments about a brand in social media, that fan should be recruited as a brand advocate.

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Definitions:

National Saving

National saving, also known as domestic saving, is the sum of private and public saving, representing the part of national income that is not consumed or spent by the government.

Net Exports

The value of a country's total exports minus its total imports, reflecting the trade balance.

Net Capital Outflow

The difference between the purchase of foreign assets by domestic residents and the purchase of domestic assets by foreigners.

Foreign-Currency Exchange

The system through which one currency is converted into another, enabling international transactions without the impediment of differing national currencies.