In Order to Avoid Litigation, Marketers Involved in Real-Time Marketing

question 78

Multiple Choice

In order to avoid litigation, marketers involved in real-time marketing must:

• A)develop policies and rules prior to live events that govern real-time marketing messages.
• B)develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
• C)have all messages approved by the brand's legal team prior to a live event.
• D)develop upfront strategic planning prior to the assembling of war rooms during a live event.

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Definitions:

Chemical Dependency Problem

A condition characterized by the compulsive use of chemicals (such as drugs or alcohol) and the inability to stop using them despite harmful consequences.

Employee Assistance Programs

Services offered by employers to help employees deal with personal problems that might adversely impact their work performance, health, and well-being.

Defined-Benefit Plan

A pension plan in which the amount an employee is to receive on retirement is specifically set forth