During a Recent Blizzard, Starbuck's Sent Messages on Facebook and Twitter

question 172

Multiple Choice

During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:

• A)content seeding.
• B)viral marketing.
• C)consumer-generated reviews.
• D)real-time marketing.

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Definitions:

Nonverbal Communication

The process of conveying information or expressing feelings without the use of spoken words, through body language, facial expressions, and gestures.

Verbal Communication

The process of conveying messages or information through spoken words.

Western Industrialized Countries

Nations primarily in the Western Hemisphere that are economically developed with advanced technological infrastructure.

Chronemics

The study of how time is used and perceived in communication and its impact on interactions and social relationships.