If a Company Wants to Learn What Consumers Truly Think

question 100

Multiple Choice

If a company wants to learn what consumers truly think about its brands, the place where the most honest comments and postings will be found is:

• A)a branded blog created by the brand.
• B)a blog that is sponsored by the brand.
• C)an individual's blog that has no affiliation with any brand.
• D)a blog that is sponsored, but by a different company.

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Definitions:

Profiles

Summaries or overviews of personal, organizational, or data-specific characteristics.

Romantic Interest

A feeling of attraction or affection towards another person with the desire for a romantic relationship.

Mate Selection

The process by which individuals choose a partner with whom to form a reproductive relationship.

Mate Selection

The process by which individuals choose partners with whom to form a romantic relationship or marriage, influenced by various personal, cultural, and sociobiological factors.