The Primary Reasons Consumers Follow a Brand Is to Keep

question 159

True/False

The primary reasons consumers follow a brand is to keep up with the brand's activities and to receive special deals or take part in a contest or sweepstake.

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Definitions:

Natural Context

The original or genuine environment in which a subject or phenomenon naturally occurs, without artificial interference.

Independent Variable

The variable that is intentionally changed by the researcher in an experiment to see if it produces an effect.

Internal Validity

Refers to how well a study is conducted, specifically whether it establishes a causal relationship between variables.

Causal Relationship

A connection between variables where a change in one directly influences the change in another.