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Scenario 6-2
The shortage of professionals is a well-documented global issue occurring in countries with aging populations.As a result, an organization such as BCH, a health-care organization that oversees many diverse unionized health services in British Columbia, is experiencing staff shortages in nursing.Patients' waiting times have increased dramatically.Sixty percent of nurses will be eligible for retirement by 2022.Young graduate nurses are moving out of the province to health-care providers that are aggressively recruiting and providing new hires with incentives ranging from flexible work alternatives to educational funding support.Twenty percent of nurses are off the job due to illness or injury.Eighty percent of nurses are single parents, support an elderly parent(s) , or are a primary caregiver.BCH believes that becoming an "employer of choice" is a way to attract and retain its health-care professionals.
-Refer to Scenario 6-2.Which of the following approaches can BCH use to ensure that nurse applicants have a realistic understanding of the job they are to perform
Marketing Messages
Communications designed to inform, persuade, or remind consumers about a product, service, or brand, typically part of a broader marketing strategy.
Breach Of Contract
A violation of any of the agreed-upon terms and conditions of a binding contract.
Marketing Message
A core idea or statement that communicates the value of a product or service to potential customers.
Ethical Lapse
A failure to act in a morally correct or professionally appropriate manner, often leading to negative consequences.
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