Why Study E-Commerce

question 52

Essay

Why study e-commerce?

Comprehend how emotions such as envy and embarrassment are used in advertising to influence consumer behavior.

Understand the concept of discrete emotions and their definitions.

Apply knowledge of discrete emotions to marketing strategies.

Explain the concept of sentiment analysis and its application in social media.

---

Definitions:

Purchases

The act of buying goods or services.

Product X

A placeholder name used to refer to a generic or unspecified product in economic and marketing contexts.

Rational Consumer

The theoretical concept of a consumer who always makes decisions that provide the greatest benefit or utility according to their preferences.

Equilibrium

A state of balance in a system where competing forces or influences are equal; in economics, it's where supply equals demand.