Creating Multiple Variations of Information Goods and Selling These to Different

question 70

Multiple Choice

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

• A) bundling.
• B) customization.
• C) dynamic pricing.
• D) versioning.

---

Definitions:

Factors

Factors are elements or conditions that are influential in determining outcomes.

Target Markets

Specific groups of potential consumers at whom a company aims its products or services, identified by demographic, geographic, and psychographic characteristics, or by purchasing behavior.

Compensating Balances

Minimum balance requirements mandated by banks for borrowers, serving as a form of security for the loan.

Effective Cost

Effective Cost is the total cost of a product or service once all relevant factors, including hidden costs and indirect expenses, are considered.