Which of the Following Statements About Native Advertising Is Not

question 79

Multiple Choice

Which of the following statements about native advertising is not true?

• A)Native advertising is controversial.
• B)Native advertising is a new form of advertising found only online.
• C)Native advertising is growing rapidly, especially on social networks.
• D)Consumers look at native ads much more frequently than display ads.

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Definitions:

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by leveraging networks and social media.

Expert Ratings

Assessments or evaluations made by individuals with specialized knowledge or expertise in a particular area.

Metacritic

A website that aggregates reviews of media products like games, music, television shows, and movies, providing an overall score.

Conversational Marketing

A strategy that utilizes chatbots, messaging apps, and other digital tools to engage customers in a dialogue, improving customer experience and boosting sales.