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What Is Big Data and Why Are Marketers Interested in It

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What is big data and why are marketers interested in it?


Definitions:

Catharsis

The act of liberating oneself from intense or suppressed feelings, thereby experiencing relief.

Unconscious

A part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Traumatic Events

Events that cause psychological trauma due to experiencing or witnessing life-threatening situations or severely distressing circumstances.

Sexual Events

Activities or occurrences involving sexual behavior or arousal.

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