Which of the Following Is an Automated, Auction-Based Method for Matching

question 15

Multiple Choice

Which of the following is an automated, auction-based method for matching demand and supply for online display ads?

• A) retargeting
• B) behavioral targeting
• C) programmatic advertising
• D) keyword advertising

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Definitions:

Convertible Bond

A type of bond that can be converted into a predetermined number of shares of the issuing company's stock.

Straight Bond Value

The value of a convertible bond if it could not be converted into common stock.

TWX Call Option

An option contract that gives the holder the right, but not the obligation, to buy Time Warner Inc. (TWX) stock at a specified price within a certain time period.

Strike Price

The set price at which an option can be bought or sold when it is exercised.