Purchasing an Online Ad on a CPA Basis Means That

question 28

Multiple Choice

Purchasing an online ad on a CPA basis means that the advertiser:

• A) pays for impressions in 1,000 unit lots.
• B) pays a pre-negotiated fee for each click an ad receives.
• C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
• D) exchanges something of equal value for the ad space.

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Definitions:

Fovea

A small depression in the retina of the eye where visual acuity is highest, containing a high concentration of cones for daytime vision.

Sclera

The white outer layer of the eyeball, providing protection and form.

Retina

is the light-sensitive layer of tissue located at the back of the eye, responsible for converting light rays into neural signals for vision.

Lens

A transparent structure in the eye that focuses light onto the retina to produce clear images.